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Featured Guide

How to Build an Affiliate Partner Program With Integrity

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Referrals

Featured Guide

How to Build an Affiliate Partner Program With Integrity

Get the guide

Get free ecosystem advice

Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
How-To

How to Add a Referral Program to Your Affiliate Partner Program

Double down on partnership program growth by adding referrals to your offering.
Renee Sylvestre-Williams
Contributing Writer
How-To

How to Win More Customers Through Referrals in 2024

Turn customers into your biggest advocates through a well-crafted partner referral program.
Tamilore Sonaike
Contributing Writer
How-To

How to Successfully Set Up Referral Programs (By Business Maturity Level)

We’re sharing the tactics your business needs to know whether SMB, mid-market or enterprise.
Tamilore Sonaike
Contributing Writer
Deeper Dives

Channel Sales vs. Direct Sales: What’s the Difference in 2024?

Leverage the power of partnerships with your sales strategy.
Renee Sylvestre-Williams
Contributing Writer
Deeper Dives

Ecosystems 101: Here’s What to Expect if You Launch Your Ecosystem in Winter 2022

The first 90 days of your new partnership world.
Neya Abdi
Contributing Writer
Features

What Kind of Partner Program is Right for You?

Learn about the three main partnerships you can add to your go-to-market strategy and figure out where to start.
Carina Rampelt
Contributing Editor
Deeper Dives

The Path to SaaS Channel Readiness, Part 3: Referral Partners

In part 3 of this series, we cover what makes referral partners different from affiliates and why the leads they drive are so valuable.
Laurella Jose
Contributing Editor
Deeper Dives

The Path to SaaS Channel Readiness, Part 1: Scaling the Partnerships Pyramid

Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
Laurella Jose
Contributing Editor
How-To

Your Guide to Building Partner Personas for More Profitable Partnerships

Learn how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
Riviera Lev-Aviv
Contributing Writer
Ask an Expert

Why You Should Start a Technology Partner Program

Attract more interest in your product by adding a major source of leads, referrals, and revenue.
Kelly Sarabyn
Contributing Writer
Deeper Dives

Win Internal Trust and Buy-In for Your Partner Program

Launching a successful partner program takes buy-in from the team. Build a game plan to win the trust you need from your company.
Laurella Jose
Contributing Editor
How-To

5 Questions to Answer Before Launching Your Partner Program

Capitalize on partnerships ASAP! These 5 questions let you know if you're ready to launch a partner program.
Luke Swanek
Co-founder, PartnerStack
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