Partnerships Glossary

Synthetic AI is an artificial intelligence model trained on vast amounts of real-world data to generate human-like text, code or other creative content.

This technology finds applications in various SaaS functions, including content creation, customer support and product development. By automating routine tasks, synthetic AI enhances efficiency and productivity. However, it's essential to use it responsibly and ethically, ensuring the generated content is accurate, unbiased and aligned with the company's values.

Exponential software is an application or platform that exhibits rapid and accelerating growth in value or impact over time. These systems often leverage technologies like AI, machine learning or big data to continuously improve and learn from user behavior.

Exponential software is characterized by its ability to scale rapidly, automate complex tasks and deliver increasingly sophisticated solutions. It drives transformative changes in industries and creates new business models through network effects and data-driven insights. The more the software is used, the better it becomes, leading to significant competitive advantages for both the software provider and its end customers.

A partner specialist is a key role within a B2B SaaS company responsible for cultivating and managing relationships with external partners. They have many similar skills as a partnerships manager, and a key functional of their role is to identify, recruit and onboard partners that align with the company's strategic goals.

Partner specialists act as a liaison between the company and its partners, providing support, training and resources. Their focus is on driving mutual growth by maximizing partner potential, increasing market reach and generating revenue through joint initiatives. This role requires strong relationship-building skills, a deep understanding of the partner ecosystem and a strategic mindset.